Here you will find the most frequently asked questions about the campaign. If you cannot find your question here, please use the contact form.

Why is this campaign taking place?

People living with HIV still experience negative reactions and discrimination all too often and therefore sometimes prefer not to talk about their HIV status. This makes living and working with HIV difficult. People who do not yet know whether they have HIV, avoid testing because they are afraid to be labelled HIV positive. This campaign aims to get people thinking about how they view people with HIV. What about you? Are you willing to upload your own photo and support people living with HIV?

Why #millionpositivefaces?

For the campaign we were inspired by the UNAIDS Zero Discrimination Agenda and 90-90-90 UNAIDS ambition to put an end to AIDS. For the campaign we raised the ambition to 100x100x100 (= 1 million!). The aim is that 100% of the people with HIV worldwide know what their status is, that everyone with HIV has access to HIV treatment and that this treatment is effective for everyone. And there is zero stigma, there are zero deaths as a result of AIDS and zero new HIV infections.

That is why the campaign is called #millionpositivefaces

What will happen to my selfie?


After uploading a photograph, you decide if and whether you want to share your selfie via social media. After uploading your selfie, it will temporarily be visible on the homepage of the website in the overview of all selfies. Selfies that are saved via the website before 1 July 2018 will be used in a mega banner during the World AIDS Conference from 23 to 27 July in the RAI in Amsterdam. The campaign will continue until the end of 2018 and stops on 1 January 2019. All selfies will then be destroyed.